Yes, your online meal plan is created just for you, based on the information in your personal profile. BMI (body mass index) is used to evaluate your weight status relative to your height: the USDA Adult Guidelines for Calories takes into consideration your age, sex, and activity level to calculate calories for weight loss or maintenance. Health experts recommend losing 1 to 2 pounds per week: at this rate you'll maintain that weight loss longer, and maintain muscle and energy. Studies have shown that losing weight too quickly makes it difficult to keep it off: the faster you lose it, the faster you will put it back on. But 1 to 2 pounds per week is perfect for optimal results.